What is e-mærket on Danish webshops?
The Danish e-commerce trust mark
Short answer
e-mærket is a non-profit organisation that has certified Danish webshops since 2000 and has more than 2,000 members as of November 2026. Certified shops must show clear contact details, answer customer service within 5 working days and show the full price with delivery before you pay. If a dispute with a certified shop cannot be solved, e-mærket buyer protection covers up to 10,000 DKK per purchase of a physical product. You can also complain to e-mærket for free.
Why
- Certified shops follow clear rules on information and service.
- Buyer protection covers up to 10,000 DKK per purchase.
- Complaints to e-mærket are free.
Details
A buyer protection case must be opened within 60 days after the webshop rejects your claim.
Tip
Search the shop name in the list of certified webshops on emaerket.dk instead of trusting a logo on the site.
What may differ
Buyer protection does not cover cases where the company has gone bankrupt or closed.
Common misconception
Many think the e-mærket logo on a site always means the shop is certified.
What actually happens
Only the search on emaerket.dk shows which webshops are really certified.
People also ask
- How can you spot a fake webshop?
- Can you get your money back through your bank?
- Where do you complain about a Danish webshop?
Sources
This answer is for reference only. Postal prices and services change, so check the postal operator before you send.
Practical infoRelated questions
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Can you get your money back from your bank if a webshop does not deliver?
When you pay online with a payment card such as Dankort, your bank can move the money back if the item never arrives, you get the wrong item or you were charged more than agreed.
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Who can help if you have a problem with a shop in another EU country?
Forbruger Europa is the European Consumer Centre in Denmark and is part of the Danish Competition and Consumer Authority.
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How do you complain about a purchase in Denmark if the shop says no?
You must first complain to the seller, preferably in writing, and the seller must have rejected your claim fully or partly.
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What are your rights when you buy from an online shop outside the EU?
When you buy from a shop outside the EU, the 2-year right to complain applies if the shop markets itself in Denmark, for example with Danish language, prices in DKK and delivery to Denmark.