What are your rights when you buy from an online shop outside the EU?
Shopping outside the EU
Short answer
When you buy from a shop outside the EU, the 2-year right to complain applies if the shop markets itself in Denmark, for example with Danish language, prices in DKK and delivery to Denmark. If it does not, the law of its home country normally applies unless you agreed otherwise. Even when you are covered, it can be hard to enforce a claim against a business in a distant country. A .dk web address does not guarantee that the shop is Danish, so check who owns the site and read other buyers experiences.
Why
- Marketing aimed at Denmark decides which rules apply.
- Claims against distant shops are hard to enforce.
- A .dk domain does not prove the shop is Danish.
Details
On a marketplace that markets to Danes, the platform is generally responsible for delivery and fault-free goods, unless it clearly showed it only acted as an intermediary.
Tip
Pay with a payment card so you can ask your bank for a chargeback if the item never arrives.
What may differ
Whether a shop counts as marketing to Denmark is judged case by case from the overall picture.
Common misconception
Many think Danish consumer rights cover every shop that delivers to Denmark.
What actually happens
Shops outside the EU that do not market to Danes are normally covered by their own country law.
People also ask
- Can you get your money back through your bank?
- Who is responsible when you buy from a seller on a marketplace?
- How can you check if a webshop is real?
Sources
This answer is for reference only. Postal prices and services change, so check the postal operator before you send.
Practical infoRelated questions
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Can you get your money back from your bank if a webshop does not deliver?
When you pay online with a payment card such as Dankort, your bank can move the money back if the item never arrives, you get the wrong item or you were charged more than agreed.
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Who can help if you have a problem with a shop in another EU country?
Forbruger Europa is the European Consumer Centre in Denmark and is part of the Danish Competition and Consumer Authority.
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How do you complain about a purchase in Denmark if the shop says no?
You must first complain to the seller, preferably in writing, and the seller must have rejected your claim fully or partly.
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What is e-mærket on Danish webshops?
e-mærket is a non-profit organisation that has certified Danish webshops since 2000 and has more than 2,000 members as of November 2026.

