Who owns MobilePay?
Company facts behind the app.
Short answer
MobilePay started in Denmark in 2013, and on 1 November 2022 it merged with the Norwegian app Vipps. In Denmark the service is run by Vipps MobilePay, a branch of the Norwegian company Vipps MobilePay AS (CVR 43300946), and the parent company has its head office in Oslo. At the merger the banks behind Vipps held 72.2 % and Danske Bank held 27.8 %. MobilePay in Denmark will change its name to Vipps on 12 January 2027, and the app stays the same.
Why
- Started in Denmark in 2013.
- Merged with Vipps on 1 November 2022.
- Run by a branch of Vipps MobilePay AS, Norway.
Details
In 2026 MobilePay has over 4.6 million users in Denmark, and the whole group has more than 12 million users.
Tip
You do not need to install anything new when the name changes to Vipps, but update the app as usual.
What may differ
The ownership shares are from the merger in 2022 and may have changed since.
Common misconception
MobilePay is still owned by Danske Bank alone.
What actually happens
Since 2022 MobilePay has been part of Vipps MobilePay, where Danske Bank held a minority share at the merger.
People also ask
- When does MobilePay change its name to Vipps?
- How many people use MobilePay in Denmark?
- Is MobilePay a Danish company?
Sources
- Vipps MobilePay: Vipps MobilePay is now a realityChecked at:
- Vipps MobilePay: About usChecked at:
- Vipps MobilePay: MobilePay for private usersChecked at:
- Vipps MobilePay: Why MobilePay is changing its nameChecked at:
This answer is for reference only. Payment rules, limits and fees change, so check the official sources or your bank before you pay.
Practical infoRelated questions
-
What is the Danish Payments Council?
The Danish Payments Council is a forum for cooperation on retail payments in Denmark, set up by Danmarks Nationalbank in 2012.
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Can you pay by card in Denmark if the payment system goes down?
Often yes.
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When did Apple Pay and Google Pay come to Denmark?
Apple Pay was launched in Denmark in 2017, Google Pay in 2018 and Samsung Pay in 2022.
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How much of Danish card spending is online?
In 2025 e-commerce accounted for 30 % of total card turnover in Denmark, up from 22 % in 2019.