How much of Danish card spending is online?
Card turnover online and in shops.
Short answer
In 2025 e-commerce accounted for 30 % of total card turnover in Denmark, up from 22 % in 2019. Online, about 48 % of people preferred to pay with MobilePay in 2025, up from 38 % in 2023. About 12 % of e-commerce payments were instant payments. In physical shops, digital payments made up 93 % of the value of all payments in 2025.
Why
- Almost a third of card turnover is now online.
- MobilePay is a popular way to pay online.
- Shops are still the larger part of card spending.
Details
In 2025, 51 % of people had a wallet such as Apple Pay or Google Pay on their phone, up from 41 % in 2023.
Tip
Before you order from a webshop, check which payment methods it offers, since card, wallet, MobilePay and instant payment are all in use.
What may differ
The online share has grown steadily and may be higher in the next survey.
Common misconception
Most card spending in Denmark now happens online.
What actually happens
Online was 30 % of card turnover in 2025, so shops still account for the larger part.
People also ask
- How common are instant payments in Denmark?
- What is the safest way to pay when you shop online in Denmark?
- How often do Danes pay with cash in shops?
Sources
This answer is for reference only. Payment rules, limits and fees change, so check the official sources or your bank before you pay.
Practical infoRelated questions
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What is the Danish Payments Council?
The Danish Payments Council is a forum for cooperation on retail payments in Denmark, set up by Danmarks Nationalbank in 2012.
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Can you pay by card in Denmark if the payment system goes down?
Often yes.
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When did Apple Pay and Google Pay come to Denmark?
Apple Pay was launched in Denmark in 2017, Google Pay in 2018 and Samsung Pay in 2022.
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How common are instant payments in Denmark?
Instant payments have been available in Denmark since 2014 and work 24 hours a day, 365 days a year.