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How common are Apple Pay and Google Pay in Denmark?

Phone payments are now normal in shops.

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Short answer

Very common. In the third quarter of 2026, 51 billion kr. of the 155 billion kr. paid by card in physical shops went through digital wallets such as Apple Pay and Google Pay, about one in three kroner. Two years earlier the share was 27 %. Online the wallets took 8 billion kr. of 68 billion kr., up from 5 % two years before. In 2025, 51 % of Danes had a wallet on their phone, against 41 % in 2023.

Practical info

Why

  1. Almost every third payment in physical shops was made with a wallet in 2025.
  2. People under 30 used a wallet for just over half of their payments.
  3. Shops may not add a fee for wallet payments based on a normal card.

Details

MobilePay is not counted in these wallet figures, and neither are cards stored in supermarket apps.

Tip

Visitors with Apple Pay or Google Pay on a Visa or Mastercard can usually pay with the phone in Danish shops, but carry the physical card as a backup.

What may differ

The shares change every quarter as more people start paying by phone.

Common misconception

Danes mostly pay in shops with MobilePay.

What actually happens

Only about 3 % of Danes prefer MobilePay in physical shops: there wallets and cards dominate, and MobilePay is used mostly between private persons.

People also ask

  • Can you add Dankort to Apple Pay?
  • Is Visa or Dankort used more in Denmark?
  • Is there a fee for paying with Apple Pay in Denmark?

Sources

This answer is for reference only. Payment rules, limits and fees change, so check the official sources or your bank before you pay.

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