How to complain about an unfair or fake review

Do you think a review on DenmarkGuide is unfair or fake? You can complain about it, both as a business and as a visitor. We do not remove reviews because they are negative, but we do remove reviews that break our rules.

When do we remove a review?

• insults, threats, hate speech and swearing aimed at people
• other people's personal data, for example phone numbers or addresses
• spam, advertising and links to other websites
• knowingly false statements and defamation
• reviews unrelated to the place or business
• reviews written by the business itself, by a competitor or for payment

A critical but fair review of a real visit stays. Positive and negative reviews are handled by the same rules.

How to complain

1. Write to [email protected].
2. Paste the link to the page with the review.
3. Tell us what you dispute and why.
4. Send evidence if you can, for example that there is no booking or order from that day.

We do not check a receipt for every review, so your evidence helps. We handle the complaint, ask for more information if needed, and decide: keep, correct or remove.

Do you disagree with the decision?

You can ask for a second review in the same email thread. The decision after the second review is final on our side. You can still turn to the supervisory authorities or the courts under Danish law. Supervision of digital services in Denmark lies with the Danish Agency for Digital Government (Digitaliseringsstyrelsen).

Is the review illegal?

If it contains threats or defamation, for example, write to [email protected] with the subject "Content complaint". See How to report illegal content.

Payment does not help

We do not remove honest negative reviews for payment. Under the Danish Marketing Practices Act and the guidelines of the Consumer Ombudsman (Forbrugerombudsmanden), reviews must not be sorted by whether they are positive or negative. A calm and factual reply is often the best response, see How to respond to reviews: a guide for businesses. The rules are in Review Moderation.

Related

• How to respond to reviews: a guide for businesses
• Why real reviews matter more than fake ones
• How to report illegal content
• Review Moderation
• Terms of Use

Sources

• Danish Marketing Practices Act, markedsføringsloven, consolidated act no. 1420 of 2 December 2024, in Danish (retsinformation.dk)
• Danish Consumer Ombudsman: guidelines on publishing user reviews, in Danish (forbrugerombudsmanden.dk)
• Regulation (EU) 2022/2065 on digital services, DSA (eur-lex.europa.eu)