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Running a hair salon or barbershop in Denmark: how new clients find and book you

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If you run a salon or barbershop in Denmark, your free Google Business Profile is where most of the groundwork happens: a precise category, services with prices, one working booking link, recent photos and honest reviews with replies. Set aside about an hour for the checks below. Danish rules on reviews and marketing texts apply as well.

Button names and profile rules come from Google's Business Profile Help. The Danish rules come from the Consumer Ombudsman (Forbrugerombudsmanden) and the Data Protection Agency (Datatilsynet), whose pages are in Danish. All sources were read on 10 November 2026.

Stuck with your business profile? Write to us and we will reply by email.

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Clients search in Danish and in English

A client in Copenhagen may type "frisør Nørrebro", "barber near me" or "hairdresser for curly hair". Your profile has to make sense for all of them. Local results are ranked on relevance, distance and prominence (the help page also calls it popularity), and Google says that more reviews and positive ratings can help your local ranking. Nobody can pay Google for a better local ranking. Relevance is the part you control, through your category, services, description and photos.

If you do not have a profile yet, start with how to get your business on Google Maps in Denmark.

Category: be specific

Google advises choosing the most specific primary category rather than a broad one. Its own example is "Nail salon" instead of "Salon". A men's grooming shop picks a barber category if the list offers one, while a salon doing cuts and colour picks a hairdresser category. Add extra categories only for a department that matters, such as nails or lashes, and keep them few. If you add or edit a category, you might be asked to verify your business again.

Services and prices in plain words

Use "Edit services" to list each service with a price and a short description. This answers the questions clients would otherwise ask by phone or in a message.

  • Name services the way clients search: "Men's haircut", "Beard trim", "Women's cut, long hair", "Full colour".
  • Put the price in the price field. Google asks you to keep prices and phone numbers out of custom service names, and custom services that break the policy are rejected automatically.
  • Use the description for duration, whether a wash is included, and whether the price depends on hair length.
  • If a service is missing from the list, use "Add custom service".

Use the same names and prices on your website and in your booking system.

One booking route, clear cancellation terms

Your profile can show a booking link that leads to your booking page. You add it with "Add link", you can have up to 10 booking links, and with "Set preferred link" you decide which one clients see first.

If an old booking provider still shows up after you switched systems, you cannot delete that third-party link yourself in the profile. Contact the provider through its opt-out link, support form or account portal. Providers must process opt-out requests within 5 business days, and if the link is still there after that, you can report a violation to Google.

Write your own cancellation terms on the booking page, so a client sees them before confirming. If you use a booking platform, read its own terms, including those for reviews.

Photos clients actually look for

A newcomer to your street needs to find the door. Add a photo of the entrance, especially if the salon is in a courtyard or upstairs, then the chairs, the light and real examples of your work.

Google's limits: JPG or PNG, between 10 KB and 5 MB, at least 250 x 250 pixels, with 720 x 720 recommended. Videos can be up to 30 seconds and 75 MB, at 720p or higher. New photos and videos can take up to 24 to 48 hours to appear, and media that breaks the rules gets the status "Not approved" and is not shown. Ask clients before you post a photo of them. A shot from behind shows the cut just as well.

Reviews: the Danish rules

You may ask every client for a review, for example with a Google link or a QR code at the counter. Two sets of rules apply.

  • Google prohibits offering free or discounted goods or services in exchange for posting, changing or removing a review. A free beard trim for five stars is out.
  • The Consumer Ombudsman's guidelines on publishing user reviews say that reviews must not be selected on the basis of positive or negative experiences, and that businesses should be cautious about offering anything in return. A request for a review must clearly identify your business.

So ask every client in the same way, not only the ones who left smiling.

Only reviews that break Google's policies can be removed. Disagreeing with a review is not a reason to report it. Evaluation of a report typically takes several days, and if a reported review stays up, you can submit a one-time appeal.

Replying well

You can reply once your business is verified. Open "Read reviews", choose "Reply", write and send. Replies are public and are checked first, usually within 10 minutes and occasionally up to 30 days.

Keep replies short: if a reply is too long, people may stop reading before the main point. Never share the reviewer's private details, not even which treatment the person had. If someone is unhappy, offer to continue by phone or email, and sign with your name or initials. A short reply in the language the client wrote in is a courtesy.

Text messages and newsletters need consent

Sending offers by text message or email requires the recipient's consent. Datatilsynet describes the spam ban in section 10 of the Danish Marketing Practices Act: businesses may not send emails, text messages or other electronic mail to anyone unless the recipient has consented. The Consumer Ombudsman supervises the Marketing Practices Act. Ask for consent when you register a new client and note the date.

Danish holidays and summer closing

Add special hours for Christmas, New Year and Easter, and for any days you close. Special hours cover closures of up to 6 days in a row. If the salon closes for 7 days or more, for example in the summer, mark the business as "Temporarily closed" instead. Google recommends confirming your hours on official holidays even when they are unchanged.

Google's time frames and limits for a salon profile
WhatTime frame or limitHelp page
Review of your reply to a reviewusually up to 10 minutes, occasionally up to 30 daysManage customer reviews
New photos and videos appearup to 24 to 48 hoursManage your Business Profile photos & videos
Evaluation of a reported reviewtypically several days, then one appealReport inappropriate reviews on your Business Profile
Provider removes an old booking linkopt-out processed within 5 business daysManage your local business links
Booking links on the profileup to 10 per categoryManage your local business links
Special hoursclosed up to 6 days in a row, 7 days or more: temporarily closedHow to set Special hours
Photo fileJPG or PNG, 10 KB to 5 MB, 720 x 720 pixels recommendedManage your Business Profile photos & videos
Videoup to 30 seconds and 75 MB, 720p or higherManage your Business Profile photos & videos

Source: Google Business Profile Help, read on 10 November 2026 (each row links its own help page). These are Google's guide times, not promises. Manage your local business links

A short checklist

  1. Look up your salon in Google Maps as a stranger would.
  2. Check that the primary category is the most precise one.
  3. Add your five most booked services with price and duration.
  4. Test the booking button on your phone.
  5. Upload one entrance photo and three photos of your work.
  6. Reply to reviews that are still waiting for an answer.

Your salon in our directory. DenmarkGuide lists businesses by town and category, for example Hair salon Copenhagen and Hair salon Aarhus. See how other salons are listed, and check that your name, address and phone number match your Google profile. A listing is free: Add your business for free. The sign-up form will be added to that page shortly.

Frequently asked questions

Yes. The profile is free, and there is no way to pay for a better local ranking. Ads and booking systems are separate services with their own prices.

No. Google's help pages are available in English, and this guide uses the English button names. Clients may write in Danish, so a short reply in their language is a courtesy.

No. Google prohibits free or discounted goods or services in exchange for reviews, and the Consumer Ombudsman advises caution with any reward.

Only if it breaks Google's policies. Disagreeing with it is not a reason to report it. If a reported review is not removed, you can submit a one-time appeal.

New photos can take up to 24 to 48 hours to appear. Media marked "Not approved" does not meet the rules and is not shown.

Mark the business as temporarily closed. Special hours only cover closures of up to 6 days in a row.

Do not create a new profile. Work through the checks in the guide about a business that has gone from the map.

Yes. A listing in the directory is free, and the sign-up form will be added to the page shortly.

When you want a second pair of eyes

Start with the checklist and write down what is missing or wrong in the profile. If you want help deciding what to fix first, Madloba Consult describes its work on Google Maps visibility on this page:

Google Maps SEO for local business

Stuck with your business profile? Write to us and we will reply by email.

Ask a questionGet a consultation

Sources

All sources were read on 10 November 2026.

Last checked: 10 November 2026.

Written by: DenmarkGuide editorial team (business guides). Fact-checked against Google's help pages on 10 November 2026.

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