Free business listings in Denmark: where to add your company and what "free" covers

A business in Denmark can get onto Google Maps for free, update an existing Krak profile at no cost and be listed in DenmarkGuide without paying. Firmakartoteket requires a CVR number and names no price on its front page. Registering the company with Virk is a different step: it gives you a CVR number, not customers.

The pages of Google, Virk, Krak, Firmakartoteket and DenmarkGuide were read on 10 November 2026. Terms change, so check each page before you start.

Registration is not visibility

Newcomers often expect the business register to work like a directory. It does not.

• Registration happens through Virk. You get a CVR number and the company appears in the register of the Danish Business Authority. Registering a sole proprietorship is free, while companies such as an ApS or A/S pay a fee.
• Visibility comes from the places customers actually search: maps and business directories. Your details do not get there correctly by themselves. You add them or fix them.

What to prepare

Write your details down once, in Danish and in the exact form you will use everywhere:

• The business name exactly as on the sign
• CVR number
• Address with the four-digit postcode, or the areas you cover
• Phone, email and website
• Opening hours
• A short description of what you do, in Danish and in English if you serve both groups

Where to list the business

Google Business Profile

Adding or claiming a business is free. To qualify, a business must make in-person contact with customers during its stated hours, and the profile has to be verified. The steps are in How to get your business on Google Maps in Denmark.

Krak

Krak is a long-standing Danish business directory. You find your company and choose to update its details, then confirm the changes with MitID. Krak states that updating and verifying an existing company profile is free. The pages we read do not explain how a company that is not in Krak at all gets added.

If you have no MitID yet, you cannot confirm changes at Krak. You can still create and verify a Google profile, which does not use MitID.

Firmakartoteket

A directory of Danish companies with contact details and a description, sorted into more than 15 business categories. Only companies with a CVR number can sign up. The front page names no price, and we could not confirm that the listing is free. Read the terms in the form before you submit it.

DenmarkGuide

A listing in our directory is free. The page Add your business for free has no form yet: it will be added shortly. Until then, keep your details ready, or ask us a question with the buttons in this article.

The directory now holds more than 11,500 organisations. Customers search by category and city, for example Hair salon or HVAC contractor in Copenhagen. This is how many businesses some of the categories already list:

Common problems

The business is already listed with old details. Do not create a second entry. Correct the existing one, or customers may find two addresses.

A directory asks for payment. Read what you are agreeing to before you give card details. A free profile and paid advertising are two different things.

Your details do not match. An old phone number in one directory and a new one on Google confuses customers. Make them identical.

Nobody knows which account holds access. Note which account is used for each listing, so access does not disappear when an employee leaves.

Good to know in Denmark

A CVR number does not make you visible. Being in the register does not put the business on the map or in directories.

Google collects information from many places. Profile information comes from several sources, including publicly available information, licensed data from third parties and users who contribute factual information. Correct, consistent details mainly help customers trust what they find.

You cannot buy a better position. Google says: "There's no way to request or pay for a better local ranking on Google."

If your details do not add up

You can check your business details yourself and follow Google's guidance. If you want help getting your profile and directory listings to match, Madloba Consult works on Google Maps SEO for local businesses. The page is in English:

Google Maps SEO for local business

Sources

All sources were read on 10 November 2026.

• Google Business Profile Help: Add or claim your Business Profile
• Google Business Profile Help: Business eligibility and ownership guidelines
• Google Business Profile Help: Understand how Google sources & uses info in Business Profiles & local search results
• Google Business Profile Help: Tips to improve your local ranking on Google
• Virk: Start virksomhed (in Danish)
• Krak: Opdater din virksomhedsprofil gratis (in Danish)
• Krak: Ofte stillede spørgsmål om virksomheder og virksomhedssøgninger (in Danish)
• Firmakartoteket: Velkommen til Firmakartoteket.dk (in Danish)
• DenmarkGuide: Add your business for free and Copenhagen

Written by: DenmarkGuide editorial team (business guides). Fact-checked against Google's help pages on 10 November 2026.