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Are nicotine pouches legal in Denmark?

Nicotine limit, flavour and pack rules

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Short answer

18+ topic. Nicotine pouches can be sold in Denmark, but they may not be sold to anyone under 18. Since 1 July 2025 a nicotine pouch may contain at most 9.0 mg of nicotine, and pouches with a characterising flavour other than tobacco or menthol may not be marketed. A pack must hold exactly 20 pouches in matt white or beige material. Importing or holding pouches that break the nicotine limit or the flavour ban is not allowed, apart from a small amount for personal use.

Practical info

Why

  1. The limit is 9.0 mg nicotine per pouch.
  2. Only tobacco and menthol flavours are allowed.
  3. The age limit is 18.

Details

A pouch must weigh 0.4–1.1 g and measure 25–40 mm in length.

Tip

Strong pouches bought in another country may be over the Danish limit, so check the mg figure on the can.

What may differ

Rules for nicotine products have changed in stages from 2025 to 2026 and may be tightened further.

Common misconception

Many think nicotine pouches count as snus and are banned.

What actually happens

Pouches without tobacco are legal, but must meet the limits on nicotine, flavour and packaging.

People also ask

  • Can you buy snus in Denmark?
  • Is vaping legal in Denmark?
  • How old do you have to be to buy tobacco in Denmark?

Sources

This answer is for reference only. Laws, fines and rules can change, so check the Danish authorities before you travel.

Practical info