This optician chain was founded in 2019 and has five shops in Denmark, including Copenhagen. Its principle is transparent pricing with no extra charge for thin lenses or for anti-reflective, anti-smudge and anti-scratch coatings. It sells its own frames and luxury brands. Eye tests are done by staff opticians on advanced equipment and usually take about 30 minutes, and a health check is offered in cooperation with ophthalmologists.
You can book an eye test online. All major contact lens brands are stocked, with free trial lenses and training for first-time users, and a choice of subscription or loose purchase. Lenses can also be made for your own frames, and there is an online shop with delivery.
