This men's clothing store in Odense was founded in 1907 as Nørregades Beklædningsmagasin and moved to its current site in 1915, when it took its name. It began as a specialist shop for work clothes, and the range is now broad: workwear and work shoes, everyday clothing and brands, footwear, and embroidery and printing on garments. The counter and beams date from 1915.
The first floor has formal wear, suits and wedding clothes, with a tailor attached to the shop. The basement holds casual wear, jeans, hats and caps. Staff give advice, and customers are offered coffee and draught beer.





