This discount supermarket in Odense belongs to a chain that is part of the Norwegian REITAN group. In Denmark it runs as a franchise, with a local, independent grocer in charge of each store. The first two Danish stores opened in 1994, and the chain now has about 430 stores in the country.
The chain's website offers online shopping, recipes and the store's Smiley inspection report. The entrance and the parking are wheelchair accessible.
