This discount supermarket in Odense is part of a chain run on a franchise model, with a local independent grocer (købmand) at the head of each store. The chain was founded in Norway in 1948, and the first Danish stores opened in 1994. The name comes from Reitan Mat and the 1000 product numbers the range had in 1980.
The store has a published Smiley inspection report (the Danish food safety rating). The entrance and parking are wheelchair accessible.
