This supermarket is a branch of a discount chain with around 430 stores in Denmark. The chain opened its first two Danish stores in 1994 and runs on a franchise model, with a local independent grocer (købmand) at the head of each store. It was founded in Norway in 1948 and belongs to the Reitan group. It describes itself as a discount chain focused on good quality at low prices.
The chain's website has an online shop, recipes and a newsletter, and the entrance is wheelchair accessible.
