This supermarket belongs to a discount chain with stores across Denmark. It sells food and drink, household goods, garden and workshop items, sports and leisure equipment, home furnishings, fashion and accessories, and baby and children's products and toys. The chain's own brands include the children's clothing line Lupilu.
The chain's app gives access to extra discounts, and a weekly offer leaflet is published. The chain also offers a satisfaction guarantee and gift cards. The entrance and parking are wheelchair accessible.
