The shop sells equipment and clothing for skiing, snowboarding, cross-country, kitesurfing, windsurfing, SUP, wing-foiling, surfing, wakeboarding and kayaking from well-known brands. The business began in 1982 as the shop Nautic, selling marine and windsurfing equipment. It has over 50 employees, all with a personal connection to winter or water sports, and two physical shops, one in Copenhagen and one in Herning.
The webshop has over 10,000 products and carries the E-mærket trust label. Price match is offered. The entrance is wheelchair accessible.
