This is a bicycle subscription service in Copenhagen: a fixed monthly fee for a bike with service included, rather than a purchase. The range has the Power 1 and Power 7 e-bikes and the Deluxe 7 city bike, all with a blue tyre. The concept started in the Netherlands in 2014, and the company is a certified B Corp.
Repairs and maintenance are included, and if a bike cannot be fixed within 10 minutes in the shop, it is swapped. Repairs can be booked in the app, and home visits are offered. Theft cover can be added. The subscription can be cancelled with one month's notice. There is a student discount, a friend discount and a trial ride. The entrance and parking are not wheelchair accessible.





