This discount supermarket is run by a local, independent grocer within a chain that has about 430 stores in Denmark. The chain traces its roots to Norway, where the Reitan family opened a grocery shop in Trondheim in 1948, and it opened its first two Danish stores in 1994.
The store has a Smiley inspection report, and the chain has an online shop, recipes and a newsletter. The entrance is wheelchair accessible, but parking is not.
